Villa Market’s Position on Cage-Free Eggs

At Villa Market, we believe that our role as Thailand’s leading premium supermarket is not only to provide our customers with exceptional quality, freshness, and choice, but also to act responsibly in how we source our products. One important conversation that has emerged globally, and here in Thailand, is the move towards cage-free eggs.

Why Cage-Free Matters

Animal welfare is an issue that resonates with many of our customers. Around the world, shoppers are increasingly choosing eggs that come from cage-free systems, where hens are raised in more humane environments. These systems are designed to improve animal welfare and align with growing expectations around responsible sourcing.

We fully recognize that animal welfare is an essential part of sustainable food retailing, and we are committed to listening to our customers and working with our suppliers to offer solutions that reflect these values.

The Reality in Thailand

While we share the vision of a cage-free future, the reality is that Thailand’s egg industry is still developing the scale and supply capacity to fully meet this demand. Cage-free eggs remain significantly more expensive than conventional eggs, and availability is limited. We must balance our commitment to responsible sourcing with our responsibility to keep everyday food accessible and affordable for Thai families.

Our Commitment

Villa Market has already introduced cage-free egg options in our stores, giving customers the choice to support this important initiative. We are encouraged by the growing demand, and we are working closely with our suppliers to expand availability in the years ahead.

Our commitment is clear:

• Expanding Choice – We will continue to increase the range of cage-free eggs available in our stores.
• Phased Transition – We are working towards a longer-term plan that will increase the share of cage-free eggs in our assortment as supply expands and pricing becomes more accessible.
• Transparency – We will share progress updates with our customers and stakeholders as we move forward.

Listening to Our Customers

At Villa Market, we are proud of the trust our customers place in us. We will continue to evolve our assortment responsibly, guided by our values, our suppliers’ capabilities, and, most importantly, the preferences of our shoppers.

We invite you to share your thoughts with us as we shape the path forward together.

Villa Market remains committed to offering not only the finest products from around the world but also choices that reflect the values of our customers and our community.